
You'll see lots of these in our next theme – The Settled Landscape
In just over a week’s time we will go live with our next theme, The Settled Landscape. There’ll be 97 sparkling new entries, covering the introduction of exotic plants and animals to New Zealand, the story of farming, and the characteristics of country life.
So if you’re keen to know about magpies, hedgehogs and bees, or the different kinds of sheep breeds, or the story of country shows, then The Settled Landscape will provide the answers.
In the build up to the theme release, we thought we’d give you an insight into the process of how we get there.
It all begins with the appointment of a Theme Editor – someone who knows about the subjects we are dealing with and, more importantly, knows the people who know about the subjects. We call on the best and the brightest around the country. Just this week we began advertising for an editor for the theme after next – on Social Connections, which will include things like families and voluntary groups.

Allan Gillingham, take a bow
Our Theme Editor for The Settled Landscape has been Allan Gillingham. Born on a dairy farm on the West Coast, Allan had a long career as a farm manager, a researcher with AgResearch, and an academic at Massey University.
Allan’s role began when he sat down with me to draw up a list of entries that we wanted to include in The Settled Landscape. We then called together an advisory committee of people who knew about different aspects of farming and country life, and we ran the list past them. Following their feedback, we cut out some entries, added others, combined a few, and then settled on word lengths for each.
Then Allan and myself brainstormed possible writers for each entry. About half were written by our team of in-house writers, and the other half by journalists, and people in universities and Crown research institutes throughout the country.
As the entries come in the Theme Editor has to look at them closely, decide whether they are fair and accurate, and how they need to be revised to make them work well on the web. Then we sit around a table to choose images or film clips, and the Theme Editor is there to give suggestions and advice. Every diagram or map that our designers draw goes past the Theme Editor for approval, and they often have to answer curly questions fired at them by the editors.
When the entries go up on the web, the Theme Editor must give them all a close check. And when the theme is finally launched, the Theme Editor must go out and sell it, and respond to the many congratulations – and the very few complaints – that flow in.
It’s a great job, but a demanding one. So thank you Allan – you have done it brilliantly, and your humorous presence around the table has been a delight. On the 24th of November, when The Settled Landscape goes live, I hope you take a well-deserved bow.