Webstock – demystifying tech and UX

Following on from my previous blog, this year at Webstock Ashley Nelson-Hornstein gave a great talk entitled ‘Humanities x Technology’, where she advocated for a demystification of the tech industry and inclusion of contributors with skills in the liberal arts.

I liked her comment that people shouldn’t need to feel like they are a genius, or good at maths or science to code or contribute to the tech industry, and I agreed with her wholeheartedly that marrying technology with liberal arts brings about great results.

An ex-employee of Apple, her talk left no doubt – it’s not the features or tech specs, but the experience/what you can do with the product, that counts. She stressed that at Apple the experience is conceived first, and then the technology is devised to bring it about.

This arrival back at what feels like the original, more meaningful, and less ‘industry-speak’ definition of UX, was a refreshing theme for me at Webstock.

Jared Spool also focused on the user’s experience in a highly practical and educational talk about how to reach the point of UX design mastery.

He explained the growth stages of understanding – relating how individuals and organisations grow from literacy to fluency to mastery, and how this ties in to the growth phases of a marketplace. The two real world examples he used to illustrate his points were both memorable and fascinating, the story of Disney Parks and Resorts, and the story of the Nest.

Jared is an accomplished educator and his talk was as enjoyable as it was informative. Rather than do it poor justice here, I highly recommend watching it: Beyond the UX tipping point, and that you check out his slides too.

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