Webstock 2011
It’s only 10 days since Webstock, New Zealand’s biggest web conference, but it feels like longer. My post-conference excitement faded into the background last week as, like many, I became glued to the internet for information and updates about the earthquake in Christchurch.
Social media wasn’t such a star at Webstock this year as it has been in some previous years, but last week, in the aftermath of the quake, it certainly was in ascendency. Twitter was how, in our office, we found out about the quake, and where we came across the first pictures of damage and devastation, even before there was anything on news sites. Twitter and Facebook were how many people found out their friends and family were ok. Last week a friend (in Wellington) asked on Twitter if anyone in a particular isolated Christchurch suburb could help an elderly man there. A few minutes and many retweets later, she’d had several offers of help from total strangers.
Many people have used the internet to raise money for organisations helping with quake relief. In just one example of this, some people I know have put together a bundle of role-playing game pdfs, which they’re selling for US$20 instead of the $338 they would cost separately. By this morning, after only a few days, they’d already raised US$34,680 for the Red Cross.
It’s this kind of thing – genuine, meaningful connections – that I love about the internet, and at Webstock the talks that dealt with the internet as a place of meaning were the ones that got me the most excited.
Webstock began on Thursday morning with one of those, with Frank Chimero talking about the importance of story on the web. He said that content can be warm or cold, and that the way to warm content up is to use story. Using the story of WALL-E, Chimero suggested that robot plus story = human, while human minus story = robot – essentially, that we relate to and empathise with people because of their stories. Encyclopedias are not traditionally warm-content publications – though I hope we manage to make Te Ara warmish with our images and media, topic boxes, contributed stories and plain-language approach – but it got me thinking about how else we might warm up our content, while still being authoritative.
One way we try to make information on Te Ara more accessible is by using graphs, charts and diagrams, which are created by our design team. The ‘it’ word for these things are infographics, and the infographic king, David McCandless, of Information is Beautiful fame, was a definite highlight of Webstock for me. His talk– which was very entertaining, especially considering a great deal of it involved showing us graphs – really brought home to me how powerful and meaningful it can be to show information visually. A particularly stunning example is his animation Debtris, which simply shows the relative amounts of various things such as the cost of the Iraq war and US credit card debt (there is a US and a UK version – he said he’d get on to doing a NZ version ASAP). He also showed how our fears seem to be seasonal, a lot of Facebook users break up on Mondays, and that US adults spend a lot more time watching TV in one year than was needed to create Wikipedia.
This year’s Webstock seemed to have a little bit more about website content than other years, which, as a content-focused person, I was happy about. Sometimes, when all you hear about is design and coding, you’d start to think that a website didn’t need to have any content at all. And, according to content strategist Kristina Halvorson, leaving content to the last minute is a common problem when websites are developed. I’d also suggest that having a content strategy still doesn’t mean you actually have content, but I suppose it’s a start.
Other highlights for me were:
- Jason Santa Maria on typography. Turns out you can make websites typographically beautiful.
- Peter Sunde on the benefits of internet piracy, and his site Flattr, through which you can directly financially reward people whose work you like on the net
- Tom Coates on all kinds of things – I can’t entirely remember what his point was now, it was fun getting there. On the way we took in ancient Persian roads, his bathroom scales that tweet his weight, and networked cities
- cartoonist Scott McCloud, who didn’t just talk about comics on the web, but on visual communication and how the human brain will always want to make a story or connection out of two, possibly unrelated, images
- and Amanda Palmer, of whose music I am a big fan, both for her talk/Q&A on how musicians can survive and thrive without a record label in the new world of the music industry, but even more for her special after-conference concert with Jason Webley on Friday night.
It seems to me that Webstock is well named – it’s like a soup: you throw a lot into it, some things give it flavour, some things rise to the top, some things are a bit meatier, other things seem a bit unnecessary. But each year this soup has shown me some visions of where the web is heading, and what we need to think about for Te Ara, to keep it relevant in the future.
What were your highlights or lowlights? What did you take away from the conference that you’ll be able to use in your work?
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