Signposts - a blog about Te Ara the Encyclopedia of New Zealand

It was very gratifying last night for Te Ara to win the 2008 WriteMark New Zealand Plain English Award for best plain English website. And it was a bonus that another of the ministry’s websites, NZLive.com, received an honourable mention in the same category.

Te Ara editors past and present were on hand to share that rare moment when all the largely invisible work behind the scenes takes centre stage.

Good plain English is one of those things that, if done well, nobody notices. That’s as it should be. Plain English just means saying what you mean in a simple way - rather than using fancy or complicated words unnecessarily. So it should be easy to read and understand. From the beginning Te Ara staff have been committed to reaching a really broad audience. This means we’ve put a lot of effort into using clear and comprehensible language.

So far we’ve published over a million words by more than 100 writers on thousands of pages covering hundreds of topics. Some of the topics are highly technical, and we’ve recruited experts in their fields to write for us. All of their words have been edited for consistency and style by a small team of very talented editors.

In the early days, voices were sometimes raised and teeth gnashed as writers feared the ‘dumbing down’ of their high concepts or blunting of their finely honed prose. But that’s not what plain language is about, and the editors persuasively argued that the most abstruse concepts can usually be presented in a clear and plain way, avoiding jargon and complex vocabulary. That’s one of Te Ara’s real points of difference (along with its richness of illustration and attractive design).

Editors are usually the unsung heroines or heroes of publishing. They certainly are appreciated at Te Ara. Not only do they help writers to make their words speak clearly, but they also write the Short Story for each entry – lively and succinct summaries for a younger audience.

So we are really proud of this award, which honours the core of our work, no jiggery-pokery, bells and whistles or technical gizmos required.

From the judges’ comments:

Readers young and old can get immersed in this website. The website is very well structured in layers to draw the reader from general information into more technical detail. It shows sophistication of writing as well as wide appeal across many types of readers and groups of New Zealanders. The site uses wonderfully plain language and an engaging style with good use of headings, layout, and sidebars.